Jess is Sociallee’s Creative Director. She loves working with creatives and strategizing those money making marketing ideas! Jess loves the Florida life and when she isn’t working you can find her with her family and closest friends at the beach!
Jess attended Old Dominion University in Norfolk, Virginia and graduated in 2011 with a Bachelor of Science in Occupational Technical
Studies. She began her marketing career at 22 in the hospitality industry where she served as the director of marketing for a multi-state restaurant business with over $50,000,000 in annual sales. Jess focused on reaching customers through Facebook, Yelp and Google. She effectively grew the Facebook page from 400 likes to 20,000 likes during her time with the restaurant business.
In 2016 Jess went on to join the Florida region marketing team at Whole Foods Market, where she learned how to balance a local and corporate marketing approach to business. She effectively increased sales and basket size through local events, community partnerships and in-store signage.
She took her marketing knowledge to a local multi-site church in 2018. She developed and executed strategic planning for campus openings, physical signage and digital marketing. Jess found her niche in establishing brand value, including increasing brand awareness, measuring and managing brand equity, supporting consistent brand messaging and effectively positioning the brand in the market.
Jess is passionate about telling a story through marketing that moves a consumer to take the intended action.
Talk Travel with Jess:
Favorite US City: Jackson Hole, WY
Place You Would Like to Travel: Europe!
Favorite City Abroad: Santa Teresa, Costa Rica