How do you get into big national media outlets like People Magazine, the Today Show, etc? Strategic public relations work could change the trajectory of your business, but so many people are left scratching their head about where to begin. Today, Whitney Lee is chatting with Des Dickerson of Uncommon Collective to share step by step actions to score national media coverage for your business.
Des Dickerson is the founder of Uncommon Collective, a Sacramento based PR agency that helps businesses outsource their brand management to help attract media and cultivate partnerships that make an impact. Uncommon Collective specializes in PR for fashion, beauty, and fitness brands that are ready to step-up their branding game. Des’ clients have been featured in Cosmopolitan, PopSugar, Buzzfeed, InStyle, and more!