Public Relations & Marketing for Hospitality, Destinations, Attractions & Experiences

True Story is a public relations and content creation agency specializing in people, places and products. Offering full-service execution or fractional CMO services, this award-winning team helps brands build lasting connections with their ideal clients by consistent and authentic content and visibility through social media, email marketing, influencer campaigns, PR, podcasting and more. Every brand has a story to tell – True Story ensures it’s told in the right place, at the right time, with the right message.

Personal Brands + Entrepreneurs

The Travel and Tourism industry is one of the biggest industries online today. Learn exactly how to market yourself in such a competitive industry with smart and effective marketing tools!

Hotels + Resorts + Spas

Learn how hotels and resorts are using social media to successfully market their properties, drive traffic, and convert interested visitors to bookings.

Events + Festivals

Social media influencers are playing more and more of a role in event marketing these days, especially in the music industry. Leverage their social network to reach a larger audience and share their experience at noteworthy events.

Attractions + Destinations

Discover how True Story PR is driving online traffic to popular attractions with a clever mix of content writing, social media and great relationships with the local media.

Products

Effective PR is a long term investment in your business. However, the benefits of doing PR are often overlooked. That’s why you need to know how PR can help your product generate new revenue.

Retail

Your audience wants to know how to connect with your brand in person. Boost revenue and customer satisfaction by leveraging the power of the world’s most influential travel bloggers

Social Media

Our award-winning social media campaigns have driven thousands in sales and bookings

Email Marketing

Strategies and funnels that get to the inbox of your ideal audience and boost your bottom line

Public Relations

Earning your business valuable exposure through coverage in local, regional, national and niche media

Influencer Campaigns

Showing you how effective influencer campaigns can generate real sales and expand your reach

See What Our Clients Are Saying

We have worked with True Story for over two years and have seen great results. Not only has our following on Facebook and Instagram increased by more than 10 times, but we are also seeing 25% more direct bookings through our website, rather than OTA sites. True Story has helped us with branding our business and expanding to a larger audience. We have been pleased with their timely responses and communication.

Justin ShaneCEO, Forever Destin Vacations

The True Story team is the dream team! They are excellent content writers, always on time and true professionals who go above and beyond to deliver for their clients. Our community is filled with many talented communicators and marketers – and True Story is “the” go-to team as they are not only wonderful at what they do, they are well respected and held with high regard. We are so grateful to have them as a support to our teams’ efforts, making it possible for us to perform at our highest level.

Sarah BrazwellMarketing Director, Santa Rosa Golf & Beach Club

True Story is the best marketing agency that I have had the pleasure to work with. They have a fully integrated approach to all marketing mediums in delivering the desired results of their clients. We utilized their full catalogue of services including PR, social media, digital marketing and all aspects of event management. Their efforts have resulted in the highest revenue experienced by the hotel in its past 55 years. The team led by Whitney Lee are some of the best in the field.

Scott RussellPartner, Russell & Russell Hospitality Consulting

In the hospitality world, I have to say Whitney and the True Story team have hit a home run for us with our PR and social media campaigns. The team is full of talent and creativity and has really done an amazing job collaborating with us to take our resort to the next level, even winning multiple awards for our campaigns. They helped spearhead our communication efforts during a $15+ million renovation as well as the Covid-19 crisis. If you are in the hospitality industry I highly recommend True Story for marketing, social media, and PR needs.

Jackie BlueDirector of Sales & Marketing, The Island by Hotel RL