We pride ourselves in creating campaigns and strategies that deliver real results for the clients we serve.

Our team developed the concept of a “Free Burgers for a Year” campaign for a restaurant franchise, spanning across all their stores in Florida and Alabama. We built this campaign from the ground up to include an influencer collaboration, geotargeted ads on Facebook and Instagram, supplementary social media posts, and email reminders to current subscribers.

Seagrove Village MarketCafe was the first restaurant established on Northwest Florida’s Scenic Highway 30A and continues to grow in the hearts of locals and area visitors. 2024 marked their 75th anniversary and our team conceptualized and spearheaded an entire campaign to celebrate, gain visibility, and to grow their fanbase. One tactic included hosting a private VIP experience, where we invited influencers and local media in to taste their signature dishes and hear the history of the establishment. Beyond celebrating their longtime menu favorites, we thought adding something new would bring in some fresh excitement and gain visibility on social media.

We created the “George-normous” Po’Boy, affectionately named after the owner, George Hartley, purchased the restaurant after being a local regular at the restaurant, popping in daily to get his fix with a shrimp po’boy. The George-normous is a combination of deep-fried love on flaky, toasted po-boy bread, featuring every item in the kitchen that can be fried – from catfish to shrimp, french fries, pickle chips, and more. This monster po’boy feeds up to four and costs $99.

The day after our influencer campaign featuring the po’ boy launched, the restaurant had guests driving over an hour to come out and try the creation.

Our team was hired to help introduce the community to a new dining concept in the South Walton area of Florida. We created an integrated campaign that included a mixture of tactics including:

• Grand Opening Event
• Media Relations
• Friends and Family Event to Benefit a Local Charity
• Organic and Paid Social Media
• Influencer Campaigns

Upon review of the restaurant’s menu, we recognized that the dishes varied in origin and style, from Asian, Latino, Caribbean, and some old-fashioned southern comfort recipes from family members. The owners, a well-known and well-traveled couple with over 40 years of marriage under their belt, shared that almost every single dish came from their travels throughout their marriage. We immediately knew that these precious (and hilarious) stories were the key to connection with the community.

We pitched the idea of a “Storyteller Dinner” where media and hand-selected influencers would attend for a unique, four-course dinner experience. In between each course, the owners would stand up and share the story behind that course’s dish. By the end of the night, guests were laughing, crying – the whole room was one big family. The stories and the food were the star of the show, but each influencer’s platform and coverage helped share the experience.