With an estimated 1 billion monthly active users worldwide, TikTok is emerging as a real player in the social media game. You might be wondering: Is joining the app worth it for your business? Before you put in your time, money, and effort, ask yourself: who are you trying to reach? If...
COVID-19 sparked a realization: You don’t necessarily have to have an in-house PR/marketing team. In fact, you can be anywhere in the world and do what we do. And when you break the numbers down between the fee of an agency vs an in-house employee, it makes much more sense...
Leveraging paid ads on social media can do a lot for your business if done right. However, many people mix ads up with boosting and they are not the same! The “boost” feature can be tempting to people that are not familiar with Ads Manager as it comes with promises...
If you are struggling to leverage social media for your brand or business, you’re not alone. Many brands and businesses face similar challenges. To help figure out why your social media isn’t producing, start by evaluating these five potential factors. Your content is too sales-y There’s nothing wrong with presenting a call...
Social media is a powerful tool to growing your business’ reach and a positive social media influence can transform your consumer base. Consistent engagement with customers (through Facebook, Instagram, etc.) has a multi-prong purpose with growth in your company's reach and stability in a long-term customer foundation. When there’s frequent, consistent,...