We pride ourselves in creating campaigns and strategies that deliver real results for the clients we serve.

The Island Resort’s resident mermaid blossomed into a Florida icon following a viral social media campaign during 2020. Our weekly “Mermaid Tales” video series featured Misty reading children’s books next to the resort’s famous Grotto Pool. Each week, we selected a lucky winner to receive a signed copy of the book shipped directly to their doorstep. This organic video series had over 250,000 views and grew the social media following by 38% on Facebook and 49% growth on Instagram. The campaign didn’t stop there – Misty was featured as the cover story of VIP Destin Magazine, as well as on Emerald Coast TV, local radio shows, and more. The campaign’s popularity also ignited an entire section of various Misty the Mermaid merch in the resort’s retail shop, Misty the Mermaid birthday parties, and more. The Misty the Mermaid campaign as a whole was named the #1 Integrated Marketing campaign in the state of Florida, as well as receiving a Bronze Flagler Award from VISIT FLORIDA.

Our team built out a year-long campaign to celebrate the 75th anniversary of Seagrove Village Market Cafe, the first restaurant established on Highway 30A in Northwest Florida. Our goal was to highlight the history of the restaurant, embrace the long-time loyal followers, and engage new guests through multiple aspects.

• We hosted a VIP night where media and influencers were invited to taste all the dishes and hear the unique story behind the restaurant. We received over $121,812 in press coverage across outlets and reached a combined total of 13,168,869 unique visitors monthly and print audience, including a valuable mention in Southern Living. 
• Partnered with the local Arts Alliance to sponsor a sculpture by a local artist to be featured in the Underwater Art Museum – the only one of its kind in the world. The sculpture was dropped into the Gulf off the coast of Highway 30A in August 2024, and will serve as an artificial reef to cultivate and nurture the ecosystem in the area. 
• Developed a special anniversary line to commemorate the anniversary, including shirts, hats and a Deep Fried Love cookbook. 
• Conceptualized a keychain campaign, bringing in locals to claim their special keychain. The coveted keychains were limited in quantity and gave true locals to the area access to special offers. (and bragging rights, of course!) 
• Coordinated and hosted a block party for the community, as a thank-you to the people who have supported the family-owned business for 75 years. The event featured tastings of their signature dishes, live music, giveaways, a po’boy eating contest, and more.

Our team coordinated a full unveiling for a new development in Northwest Florida that was in partnership with the Air Force. This integrated campaign included media relations, a press conference with Florida’s Secretary of Commerce, and a private VIP event with a WW2 flyover and official flag-raising to unveil the project. The media campaign brought in over $11,036 in press coverage value and 1,193,169 UVM reached, successfully building regional and statewide awareness of the economic impact of the project, as well as bringing in opportunities for future commercial and residential leasing tenants on property.

Known for their “Deep Fried Love” and famous po’boys, this outrageous dish was conceptualized and named after the beloved owner of the restaurant. This 4 lb po’boy is enough to feed four people and features every fried item in the house, all drizzled with housemade remoulade. We coordinated influencers and well known members of the community to come in and try the monster sandwich. Within 24 hours of the first post, the restaurant had a guest drive over an hour to come experience the George-normous. The sandwich is a new staple on the menu and has generated over 300,000 views through influencers’ photos and videos.

Our team developed the concept of a “Free Burgers for a Year” campaign for a restaurant franchise, spanning across all their stores in Florida and Alabama. We built this campaign from the ground up to include an influencer collaboration, geotargeted ads on Facebook and Instagram, supplementary social media posts, and email reminders to current subscribers.

Our team was hired to help introduce the community to a new dining concept in the South Walton area of Florida. We created an integrated campaign that included a mixture of tactics including:

• Grand Opening Event
• Media Relations
• Friends and Family Event to Benefit a Local Charity
• Organic and Paid Social Media
• Influencer Campaigns

Upon review of the restaurant’s menu, we recognized that the dishes varied in origin and style, from Asian, Latino, Caribbean, and some old-fashioned southern comfort recipes from family members. The owners, a well-known and well-traveled couple with over 40 years of marriage under their belt, shared that almost every single dish came from their travels throughout their marriage. We immediately knew that these precious (and hilarious) stories were the key to connection with the community.

We pitched the idea of a “Storyteller Dinner” where media and hand-selected influencers would attend for a unique, four-course dinner experience. In between each course, the owners would stand up and share the story behind that course’s dish. By the end of the night, guests were laughing, crying – the whole room was one big family. The stories and the food were the star of the show, but each influencer’s platform and coverage helped share the experience.