Our Fractional CMO services give businesses the opportunity to get C-level guidance and strategy for their marketing and public relations without the six-figure salary and benefits for a full-time employee or the commitment of an annual agency contract.
Contact us below to learn more and see if your business may be a fit to work with us on a Fractional CMO basis.
A Fractional CMO is a great option for a small or mid sized business that needs guidance and strategy from an experienced marketer, but may not have the bandwidth or need for a full-time, salaried employee.
Fractional CMO fully integrates with a company’s internal team, whereas a consultant will usually work specifically with one staff member or department. Fractional CMOs must fully immerse themselves in all aspects of the business in order to make fully educated decisions and build a strategic marketing plan for the organization.
Fractional CMOs look at all aspects of marketing and communications including, but not limited to: Public Relations, Website, SEO, SEM, Advertising, Social Media, Influencer Campaigns, Email Marketing, Text Marketing and more.
We have worked with businesses in numerous industries including med spas, restaurants, non-profit organizations, fashion, beauty, medical, cannabis, wine and spirits, entertainment venues, dental, developments, shopping centers and more.
Fractional CMOs are best for small to medium-sized businesses. Large corporations may also engage us for special projects like grand openings, launches, team expansions, renovations, rebrandings, etc.
Our Fractional CMO engagements are usually on a 3, 6, or 9 month basis. Some companies may request to continue monthly, or opt for quarterly or annual check-ins.
We have, and can do both. Many times, during our discovery process we find that your marketing/public relations department needs to be restructured and we assist with the entire process. We develop new roles, write job descriptions, and even help with the interviewing process to ensure you get the correct players in place. We then help train the new team members in their new roles so your team is self-sufficient. In some situations, a company may want to explore the option of having the True Story team execute for them. These situations are handled on a case by case basis.
We work remotely, but depending on the nature and industry of the business, a site visit may be important and will take place at the beginning of the relationship.
In general, Fractional CMOs range from $5,000-$15,000 a month. We quote each opportunity individually, based on numerous factors, from the size of the business, the scope of work to be done, the size of the team etc.
Yes, if your business needs strategic marketing leadership to drive growth and doesn’t justify a full-time salary. Not only do you avoid the commitment of a full-time salary and benefits, but it can also save businesses money by structuring and training the internal team to be fully self-sufficient, even after the engagement with the Fractional CMO is over.
The first step in the Fractional CMO process is a discovery process. This process includes looking at all forms of marketing and communications, as well as other aspects and departments of the business, meeting with other senior leadership, employees, etc. The Fractional CMO may also set up a site visit to see and experience the business in person.
Clear KPIs are established at the beginning of the relationship based on the scope of worth and length of engagement. Our teams work collaboratively to determine S.M.A.R.T. objectives to work towards. Specific, Measurable, Achievable, Relevant and Time-Bound.
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