Strategy
Our first step with all potential clients is a full audit of your digital presence, from social media to website, collateral, messaging, and more. We do a discovery session with you and come back with a robust plan, detailing our recommendations for your company in social media, public relations, email marketing, advertising, and more.
This is a mandatory step with all of our clients. It helps us know if we are a good fit to work together, and that our services will be truly beneficial for what you need.
The plan, including all the ideas, messaging, and data is yours to keep. You can take the plan and have it implemented by your team, another agency, or our team. If you choose to have our team execute for you, the cost of the strategy plan is credited to the first month of your retainer fee.
Execution
If you choose for us to execute the plan for you, we are ready to hit the ground running. Depending on the number of services we are executing for you, you may have 2-5 people working on your brand.
We have a team of experts that handle everything start to finish for you, with tasks like:
• Editing images and videos, writing captions, and posting on social media
• Running paid campaigns on social media
• Crafting pitches and contacting journalists to try to score media coverage
• Contacting brands and businesses that could be valuable partnerships
• Building email funnels to nurture your leads and subscribers
• Bringing new ideas to the table for ideas, campaigns, and more
• Reaching out to the media to share your business’s news
• Monitoring your online reputation, responding to comments, reviews, and more.
We become an extension of your team, and for many clients, we are utilized as their entire marketing and PR department. Each month we collect valuable data to be able to show growth, trends, and how we can tweak our plan to reach your goals. This information is always accessible to our clients and we review it together on our monthly calls.