In this episode, we dive into an inspiring and refreshingly honest conversation with Susie Thimm, founder of Knife and Fork Media, who went from the structured world of banking to building a thriving PR agency in the fast-paced food and beverage space. Susie shares how her early career unexpectedly shaped her ability to sell, strategize, and lead—skills she now considers essential to success in PR.
You’ll hear Susie’s strategies for setting boundaries, managing overwhelm, and knowing when to raise your rates—along with the mindset shifts required to do it with confidence. Her transparency about the highs, lows, and learning curves of entrepreneurship offers valuable insight for anyone building or leading a creative agency.
