How I Scored 2,000+ Podcast Interviews with Erik Jacobson of Lemonpie and Hatch

How I Scored 2,000+ Podcast Interviews with Erik Jacobson of Lemonpie and Hatch

Podcasts are a powerful tool for business owners to generate multiple forms of content, and they can also present huge opportunities for businesses to expand their reach to their target audience through podcast interviews.

Podcast interview features are emerging as a leading form of earned media, which means that podcast hosts are getting pitches from potential guests more often. So how do you stand out as a valuable podcast guest during your pitch?

In episode 31 of Sociallee Relevant, Whitney Lee is chatting with Erik Jacobson, Founder of Lemonpie and Hatch, on how you can appeal to podcast hosts during your pitch and how you can deliver value that will make a powerful impact on listeners.

As the Founder of Lemonpie, a podcast PR agency, Erik helps business leaders land interviews on podcasts that their target audience is already listening to, and through his company Hatch his team helps businesses create their own podcasts that are led by proven strategies.

Meet Erik Jacobson

Erik Jacobson Lemonpie and Hatch

Erik Jacobson saw the power of podcasting first-hand after cold-tweeting his way into projects with successful podcasters like Tim Ferriss. As CEO of Lemonpie (a podcast PR agency) and Hatch (a podcast editing & strategy subscription service), he has now helped over 200 brands use podcasting to build brand awareness and trust, generate qualified leads, and drive revenue.

He grew Lemonpie from 0 employees and $0 in revenue to a team of 11 and 7 figures in revenue. Completely bootstrapped, with zero paid marketing. He has also grown Hatch from 0 to 50+ customers in 18 months. Erik is passionate about the power of podcasting for businesses and brings his deep domain expertise, experience, and perspective to every conversation.

Get Sociallee with Erik Jacobson

Lemonpie Website

Hatch Website

Erik Jacobson on Linkedin