The *NOT So New* Social Media Platform That You SHOULD Be Paying Attention To!

Let’s talk about one of the most overlooked social media channels, LinkedIn! LinkedIn isn’t just for job seekers, it’s one of the best channels to drive leads, grow your audience, and expand your personal brand. And the best part is, decision makers are on LinkedIn, they aren’t floating around on Facebook and Instagram. There’s so many ways to continue to promote your business and yourself using this not so new social media platform. Listen in for Whitney Lee’s complete breakdown of how you can boost your bottom line on LinkedIn.

For B2B businesses – LinkedIn is a no brainer. 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.

For B2C business – don’t have to go so hard and heavy. Posting 1-2 times per week to generate content for your followers and grow your organic reach. This is a great way to stay active on LinkedIn without working too hard.

Our top 5 business strategies for LinkedIn:

  1. 1/2 posts per week could be good. Brag on your employees, share business wins, share struggles, and be relatable!

  2. LinkedIn is not a strategy to push sales. Use LinkedIn for discussion and to push people into your funnel.

  3. FILL OUT YOUR ENTIRE PROFILE! Use keywords and optimize your page using your own materials and branding.

  4. Look at competitors to see what they are doing on their pages and how you can improve your strategy to make yourself unique along the industry standards.

  5. Newsletters feature came out this year – your biz has to have 150 followers but you might be wondering how this is different from LinkedIn articles. Newsletters people can subscribe. again you get rewarded for people who use the features

The best part about LinkedIn? You can grow your personal brand as well as your business. You don’t need to be looking for a job to use this platform. Instead, it’s a great way to position yourself as a thought leader.

Our four personal strategies for LinkedIn:

    1. Find other people in your industry, follow them and engage with their content. This is a great way to learn from people who have worked their way up in your industry.

    2. Post about your accomplishments – be humble but be proud of the work you’re doing!

    3. Brag on your employer because future employers look at that.

    4. Get into relevant groups. There is an interest group for everything, use these groups to connect with more people that are passionate about the same things that you are.

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