Top PR Trends and Predictions for 2024 with Jen Berson of Jeneration PR

In an industry where it’s common to keep your cards close to the chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and an online community.

Join us today as Whitney and Jen dive into several hot topics including the top PR trends and predictions for 2024, how AI is impacting the PR industry, the NECESSITY for affiliate programs, and more!

Get to Know Jen Berson

Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jen was a civil litigation attorney in Los Angeles.

Jen has been featured in the New York Times, Forbes, Inc., Business Insider, Yahoo!, Entrepreneur Magazine, CBS.com, PR Week, Huffington Post, Fox 11 News, TV Guide Network’s “Hollywood 411,” PR Web and was profiled on Apple.com.  Jen was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”

She lives in Los Angeles with her husband Kevin (also an entrepreneur… I’m sure you can imagine their dinner conversations!) and their two young boys.