Is social media still the Wild West of marketing, or has it grown into a strategic powerhouse?
In this episode, Whitney Lee sits down with Amy Dang-Stojanovic, managing partner of Mochi, to explore the ever-changing world of social media and PR. They pull back the curtain on:
- The rise of authentic content and the shift away from polished perfection.
- Why smaller, nimble teams can outshine big-name agencies.
- The critical balance between engagement and calls to action in successful campaigns.
- How content creators and influencers play different but vital roles in modern marketing.
Amy also shares her thoughts on navigating client expectations, staying profitable as a social media agency, and crafting innovative content strategies that keep brands ahead of the curve.
Whether you’re in the trenches of PR or just curious about the inner workings of this fast-paced industry, this conversation is packed with real talk and actionable takeaways.
🎧 Hit play and learn how to adapt, innovate, and make your mark in social media!
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