In this engaging conversation, Whitney Lee interviews Amelie Brouhardt, the VP of Marketing for North America and US Sales at Club Med. Amelie shares her journey with the brand, its evolution over the years, and how Club Med has adapted to changing travel trends. The discussion covers the unique offerings of Club Med, the importance of integrated marketing, and the brand’s commitment to sustainability. Amelie also highlights the challenges of staying relevant in a competitive market and the significance of data-driven decision-making in marketing strategies.
Takeaways
- Amelie Brouhardt has a passion for travel and marketing.
- Club Med was founded in 1950 and pioneered the all-inclusive concept.
- The brand focuses on emotional customer experiences.
- Adapting to customer feedback is crucial for brand evolution.
- The recent campaign ‘L’Esprit Libre’ emphasizes happiness and reconnection.
- Integrated marketing is essential for a cohesive brand experience.
- Club Med offers a wide range of activities for families.
- Sustainability initiatives are a priority for Club Med.
- Research and data are vital for strategic decision-making.
- Staying relevant in a competitive market requires constant adaptation.
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